Hiroyuki Masuda

hiro8ma / 増田 浩之

Forward Deployed Engineer & Engineering Manager

10+ years building scalable systems. Now delivering AI personalization and recommendation systems into enterprise production, and building the engineering org that does it.

About

Forward Deployed Engineer and Engineering Manager with 10+ years of backend and infrastructure experience, now working in AI engineering, recommender systems, and personalization. I sit between customers and the product — leading delivery on the client side while feeding what I learn back into the platform, and building the FDE organization that scales it. Previously owned product-wide engineering accountability as a Product Lead Engineer: technical strategy, team growth, hiring, and cross-functional decision-making.

Building and operating MCP servers with FastMCP, AI agents with Go + Genkit, and running local fine-tuning experiments with LoRA + MLX on Apple Silicon. Integrating LLMs into production via Gemini Enterprise Agent Platform (formerly Vertex AI), Claude, and Gemini.

Depending on the requirements, I work with Go, Rust, C++, TypeScript, Python for development, and commonly use gRPC, ConnectRPC, GraphQL, Pub/Sub for service communication.

I actively engage in re-architecting systems, including reviewing domain modeling for complex core services, service decomposition, and implementing Event Sourcing & CQRS on top of orchestration-based Saga patterns. Event store data is utilized for aggregate reconstruction, audit logs, and training data.

I also manage cloud-native infrastructure, including microservice container operations, CI/CD (Argo Rollouts, PipeCD, Cloud Build, GitHub Actions), and environment setup using Kubernetes, Istio, Prometheus, Grafana, Terraform. I focus on building productivity tools and reducing toil.

On Google Cloud / AWS, I have hands-on experience with a wide range of services including GKE, Anthos, Cloud Run, Pub/Sub, AlloyDB, Spanner, BigQuery, Gemini Enterprise Agent Platform.

Skills

GoRustTypeScriptJavaScriptPythonC++SolidityReactNext.jsElectronHTML/CSSNestJSGraphQLRabbitMQFirebaseAWSGCPDockerKubernetesGrafanaTerraformIstioPrometheusArgo RolloutsGemini Enterprise Agent PlatformGeminiClaudeClaude CodeLiteLLMLangChainLangfuseRAGMCPFastMCPGenkitOllamaPydanticLoRAMLXTensorFlowBigQuery MLAI EngineeringRecommender SystemsPersonalizationEngineering ManagementProduct ManagementAgile/Scrum

Certifications

Writing

Experience

  • 2026 — Present

    Forward Deployed Engineer & Engineering Manager · InsightX

    Delivering AI personalization and recommendation systems into enterprise production. Retail and commerce first, expanding into adjacent verticals. Working directly with clients while building the engineering organization behind the delivery.

    • ▹Client-facing delivery lead, paired with data scientists per account
    • ▹Building the FDE org: hiring, onboarding, and evaluation design
    • ▹Recommendation and personalization pipelines: LLM-backed retrieval, ranking, and merchandising
    • AI Engineering
    • Recommender Systems
    • Personalization
    • Go
    • Python
    • TypeScript
    • GCP
    • BigQuery
    • Gemini Enterprise Agent Platform
    • dbt
  • 2023 — 2026

    Product Lead Engineer · CANARY

    Leading engineering organization for Japan's real estate marketplace app. Driving technical strategy, team growth, and AI-powered development.

    • ▹Technical strategy, quality assurance, and development productivity
    • ▹Team building, goal setting, evaluation, and hiring
    • ▹Enabling engineers and driving AI adoption across teams
    • Go
    • Kubernetes
    • GCP
    • Gemini Enterprise Agent Platform
    • Team Building
  • Previous

    Tech Lead · Multiple Startups

    Tech lead experience across fintech, retail, and sales support domains. Built scalable systems from scratch and led technical transformations.

    • ▹Architected Event Sourcing & CQRS systems for complex domains
    • ▹Designed microservices on Kubernetes with Terraform IaC
    • ▹Built AI and data analytics platforms on AWS/GCP
    • Go
    • TypeScript
    • AWS
    • GCP
    • Kubernetes
    • Terraform

Blog

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AI, Engineering, and Tech insights